Brand Refresh and Logo Development
7THRIVE
7-Eleven’s internal team was looking to rename and refresh the branding of their community outreach program, Project A-Game. This is a program focused on nurturing and uplifting children within the 7-Eleven community, so the team wanted to make sure that the new brand was fun, inviting, and playful.
I created this custom logo based off of the iconic ‘7’, to remain cohesive with 7-Eleven’s existing ABRG programs that all feature the ‘7’ in front. The other flower-like elements are meant to represent growth, because to ‘thrive’ also means to flourish, which is the primary goal of this organization.
