AUTHENTIC CONNECTION
Brand Identity and Website Design
Authentic Connection is a marriage and family therapy practice where the owner, Kate, has created a space that emulates a warm, inviting, and judgement-free environment. To mimic the practice’s core values, we made sure that the brand reflected the warmth that Kate has cultivated in every aspect of the design.
This custom logo mark is free-flowing, utilizing a cursive ‘A’ with an elegant swoosh that merges with the ‘C’ in an organic way. In addition, the color palette is neutral with warm undertones that not only complements the brand message, but is also cohesive with the interior design direction of the physical office space.